I came across a retweet on my Twitter feed about a user who still didn’t get what’s with the hype about Fjallraven’s Kanken backpack (the square backpack with holdall-looking top handles). So I did a little research about the history of the Kanken backpack and this is what I got from Fjallraven’s official website:
“At the end of the 1970s, reports started emerging of increasing numbers of children suffering from back pain as a result of the shoulder bags that were the fashion at the time. In order to help prevent back problems, Fjällräven’s Åke Nordin created a lightweight, basic, durable backpack with plenty of room for all the essentials for a day at school.” (taken from http://www.fjallraven.com/equipment/kanken)
From functionality to a fashion statement/teenage-adolescent must-have, I won’t be surprised if I ride on this Swedish wave somewhere in the near future and get me one of these colourful ergonomic backpacks.